The paper explores the critical aspects of strategic marketing planning and its implementation in modern business environments. It delves into the importance of a comprehensive strategic marketing plan in guiding organizational growth and competitive advantage. The discussion highlights the key stages involved in the planning process, including market analysis, goal setting, strategy formulation, and action planning. The implementation phase addresses challenges such as resource allocation, communication, and monitoring progress. The paper also examines the role of technology and data analytics in enhancing marketing strategies. Through a critical evaluation of case studies, the study underscores the significance of adaptability and continuous evaluation in marketing strategies. The abstract concludes with a call for businesses to adopt a dynamic and data-driven approach to strategic marketing planning, ensuring alignment with market trends and customer needs.
Anderson, D. (2023). Strategic Marketing Planning and Implementation. International Review of Business & Management, 5(1), 40. doi:10.69610/j.irbm.20230613
ACS Style
Anderson, D. Strategic Marketing Planning and Implementation. International Review of Business & Management, 2023, 5, 40. doi:10.69610/j.irbm.20230613
AMA Style
Anderson D. Strategic Marketing Planning and Implementation. International Review of Business & Management; 2023, 5(1):40. doi:10.69610/j.irbm.20230613
Chicago/Turabian Style
Anderson, David 2023. "Strategic Marketing Planning and Implementation" International Review of Business & Management 5, no.1:40. doi:10.69610/j.irbm.20230613
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ACS Style
Anderson, D. Strategic Marketing Planning and Implementation. International Review of Business & Management, 2023, 5, 40. doi:10.69610/j.irbm.20230613
AMA Style
Anderson D. Strategic Marketing Planning and Implementation. International Review of Business & Management; 2023, 5(1):40. doi:10.69610/j.irbm.20230613
Chicago/Turabian Style
Anderson, David 2023. "Strategic Marketing Planning and Implementation" International Review of Business & Management 5, no.1:40. doi:10.69610/j.irbm.20230613
APA style
Anderson, D. (2023). Strategic Marketing Planning and Implementation. International Review of Business & Management, 5(1), 40. doi:10.69610/j.irbm.20230613
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References
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