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Open Access Journal Article

Strategic Management in Global Markets: Case Studies

by Sarah Brown 1,*
1
Sarah Brown
*
Author to whom correspondence should be addressed.
IRBM  2023 5(1):39; https://doi.org/10.69610/j.irbm.20230513
Received: 17 March 2023 / Accepted: 20 April 2023 / Published Online: 14 May 2023
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Abstract

The paper "Strategic Management in Global Markets: Case Studies" explores the intricacies of strategic management in the context of an increasingly interconnected global market landscape. The study delves into a selection of case studies that exemplify how companies navigate the complexities of international business environments. These cases cover a diverse range of industries and geographic regions, offering insights into strategic decision-making, market entry strategies, localization versus standardization, and the role of cultural and political factors in shaping global business strategies. The analysis highlights the importance of adaptability, innovation, and strong leadership in sustaining competitive advantage. The paper further discusses the challenges and opportunities presented by globalization, and provides recommendations for managers seeking to expand their operations into new markets. The findings suggest that successful global strategy requires a nuanced understanding of cultural nuances, regulatory environments, and consumer behavior, coupled with a strategic approach to resource allocation and market positioning.

Keywords: Strategic Management; Global Markets; Case Studies; International Business; Globalization.;
Copyright: © 2023 by Brown. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY) (Creative Commons Attribution 4.0 International License). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
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APA Style
Brown, S. (2023). Strategic Management in Global Markets: Case Studies. International Review of Business & Management, 5(1), 39. doi:10.69610/j.irbm.20230513
ACS Style
Brown, S. Strategic Management in Global Markets: Case Studies. International Review of Business & Management, 2023, 5, 39. doi:10.69610/j.irbm.20230513
AMA Style
Brown S. Strategic Management in Global Markets: Case Studies. International Review of Business & Management; 2023, 5(1):39. doi:10.69610/j.irbm.20230513
Chicago/Turabian Style
Brown, Sarah 2023. "Strategic Management in Global Markets: Case Studies" International Review of Business & Management 5, no.1:39. doi:10.69610/j.irbm.20230513

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ACS Style
Brown, S. Strategic Management in Global Markets: Case Studies. International Review of Business & Management, 2023, 5, 39. doi:10.69610/j.irbm.20230513
AMA Style
Brown S. Strategic Management in Global Markets: Case Studies. International Review of Business & Management; 2023, 5(1):39. doi:10.69610/j.irbm.20230513
Chicago/Turabian Style
Brown, Sarah 2023. "Strategic Management in Global Markets: Case Studies" International Review of Business & Management 5, no.1:39. doi:10.69610/j.irbm.20230513
APA style
Brown, S. (2023). Strategic Management in Global Markets: Case Studies. International Review of Business & Management, 5(1), 39. doi:10.69610/j.irbm.20230513

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