Journal Browser
Open Access Journal Article

Retail Management Strategies in Global Markets

by Sophia Thomas 1,*
1
Sophia Thomas
*
Author to whom correspondence should be addressed.
Received: 23 September 2022 / Accepted: 13 October 2022 / Published Online: 15 November 2022

Abstract

The global retail industry has witnessed profound transformations due to the increasing interconnectedness of economies and the evolving consumer behavior. This paper explores various retail management strategies that have been instrumental in the success of businesses operating in diverse international markets. It delves into the challenges faced by retailers in adapting to different cultural, legal, and economic environments and presents strategies to overcome these barriers. The strategies discussed include localization of products and services, supply chain optimization, leveraging technology, and implementing effective marketing and promotional campaigns. The paper highlights the importance of understanding local consumer preferences and integrating sustainable practices into retail operations. Additionally, it examines the role of globalization in shaping retail strategies and the need for continuous innovation to maintain a competitive edge. Through a comparative analysis of case studies, the paper illustrates the effectiveness of these strategies in achieving sustainable growth and profitability in the global retail landscape.


Copyright: © 2022 by Thomas. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY) (Creative Commons Attribution 4.0 International License). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
Cite This Paper
APA Style
Thomas, S. (2022). Retail Management Strategies in Global Markets. International Review of Business & Management, 4(2), 34. doi:10.69610/j.irbm.20221115
ACS Style
Thomas, S. Retail Management Strategies in Global Markets. International Review of Business & Management, 2022, 4, 34. doi:10.69610/j.irbm.20221115
AMA Style
Thomas S. Retail Management Strategies in Global Markets. International Review of Business & Management; 2022, 4(2):34. doi:10.69610/j.irbm.20221115
Chicago/Turabian Style
Thomas, Sophia 2022. "Retail Management Strategies in Global Markets" International Review of Business & Management 4, no.2:34. doi:10.69610/j.irbm.20221115

Share and Cite

ACS Style
Thomas, S. Retail Management Strategies in Global Markets. International Review of Business & Management, 2022, 4, 34. doi:10.69610/j.irbm.20221115
AMA Style
Thomas S. Retail Management Strategies in Global Markets. International Review of Business & Management; 2022, 4(2):34. doi:10.69610/j.irbm.20221115
Chicago/Turabian Style
Thomas, Sophia 2022. "Retail Management Strategies in Global Markets" International Review of Business & Management 4, no.2:34. doi:10.69610/j.irbm.20221115
APA style
Thomas, S. (2022). Retail Management Strategies in Global Markets. International Review of Business & Management, 4(2), 34. doi:10.69610/j.irbm.20221115

Article Metrics

Article Access Statistics

References

  1. Burbules, N. C., & Callister, T. A. (2000). Watch IT: The Risks and Promises of Information Technologies for Education. Westview Press.
  2. Hult, G. T. M., Knight, G., & Ricciardi, F. (2004). Global Supply Chain Management: Strategies for Sustained Advantage. Pearson Education.
  3. Ransbotham, S., George, G., & King, D. (2012). The Impact of Information Technology on Retail. M.E. Sharpe.
  4. Smith, C. W., & Jones, R. J. (2008). Global Marketing and Cultural Adaptation. Sage Publications.
  5. Porter, M. E. (1998). The Competitive Advantage of Nations. Free Press.
  6. Porter, M. E., & Van Der Linde, C. (1995). Creating Shared Value. Harvard Business Review, 73(1), 22-41.
  7. Voss, C. A., Verganti, R., & Rosenbaum, R. (2000). Managing Strategic Innovation: Integrating Technology, Information, and People. John Wiley & Sons.
  8. Bower, J. L., & Christensen, C. M. (1995). Disruptive Technologies: Catching the Wave. Harvard Business Review, 73(1), 90-98.
  9. Grönroos, C. (2010). Service Management and Marketing: A Customer Relationship Perspective. Wiley.
  10. Grönroos, C. (1984). A Service Quality Model and Its Marketing Implications. European Journal of Marketing, 18(4), 36-44.