Login / Register Submit Your Article
cover
Article Menu

Journal Browser
Vol. 6 (2024)
Vol. 5 (2023)
Vol. 4 (2022)
Vol. 3 (2021)
Vol. 2 (2020)
Vol. 1 (2019)
Open Access Journal Article

Marketing Strategies in the Digital Age

by Emma Brown 1,*
1
Emma Brown
*
Author to whom correspondence should be addressed.
IRBM  2022 4(2):32; https://doi.org/10.69610/j.irbm.20220915
Received: 21 July 2022 / Accepted: 26 August 2022 / Published Online: 15 September 2022
View Full-Text
Download PDF

Abstract

The digital age has revolutionized the way businesses operate, with marketing strategies needing to adapt to the rapid advancements in technology. This paper explores the various marketing strategies employed by companies in the digital era, focusing on the integration of digital tools and platforms to enhance brand visibility and customer engagement. Key areas discussed include the role of social media marketing, the significance of content marketing, the impact of search engine optimization (SEO), the use of data analytics for personalized marketing, and the challenges of maintaining brand consistency across diverse digital channels. Through a critical analysis of case studies, the paper highlights the successes and failures of digital marketing campaigns and provides insights into best practices for businesses navigating the complex digital landscape. It concludes by emphasizing the importance of innovative thinking and continuous learning for marketers to remain competitive in an ever-evolving digital marketplace.

Keywords: Digital Marketing; Social Media Marketing; Content Marketing; SEO (Search Engine Optimization); Data Analytics.;
Copyright: © 2022 by Brown. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY) (Creative Commons Attribution 4.0 International License). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
Cite This Paper
APA Style
Brown, E. (2022). Marketing Strategies in the Digital Age. International Review of Business & Management, 4(2), 32. doi:10.69610/j.irbm.20220915
ACS Style
Brown, E. Marketing Strategies in the Digital Age. International Review of Business & Management, 2022, 4, 32. doi:10.69610/j.irbm.20220915
AMA Style
Brown E. Marketing Strategies in the Digital Age. International Review of Business & Management; 2022, 4(2):32. doi:10.69610/j.irbm.20220915
Chicago/Turabian Style
Brown, Emma 2022. "Marketing Strategies in the Digital Age" International Review of Business & Management 4, no.2:32. doi:10.69610/j.irbm.20220915

Share and Cite

ACS Style
Brown, E. Marketing Strategies in the Digital Age. International Review of Business & Management, 2022, 4, 32. doi:10.69610/j.irbm.20220915
AMA Style
Brown E. Marketing Strategies in the Digital Age. International Review of Business & Management; 2022, 4(2):32. doi:10.69610/j.irbm.20220915
Chicago/Turabian Style
Brown, Emma 2022. "Marketing Strategies in the Digital Age" International Review of Business & Management 4, no.2:32. doi:10.69610/j.irbm.20220915
APA style
Brown, E. (2022). Marketing Strategies in the Digital Age. International Review of Business & Management, 4(2), 32. doi:10.69610/j.irbm.20220915

Article Metrics

Article Access Statistics

References

  1. Burbules, N. C., & Callister, T. A. (2000). Watch IT: The Risks and Promises of Information Technologies for Education. Westview Press.
  2. Kietzmann, J. H., Hermkens, K., McCarthy, I. P., & silvis, T. (2011). Social media marketing: More than just another channel. Business Horizons, 54(4), 247-257.
  3. Dhawan, S. (2016). Social media and customer loyalty in the service sector. International Journal of Marketing Studies, 8(1), 1-10.
  4. Content Marketing Institute. (2019). B2B Content Marketing: 2019 Benchmarks, Budgets, and Trends—North America.
  5. Pfeifer, J., Wirtz, B., & Greve, J. (2014). The impact of content marketing on brand equity. Journal of Business Research, 67(7), 1312-1319.
  6. Cutts, M. (2009). Whiteboard Friday – Ranking Factors. Google Webmaster Central Blog.
  7. Davenport, T. H., & Harris, R. N. (2007). Competing on Analytics: The New Science of Winning. Harvard Business Press.
  8. Bock, H. J., Khodabin, M., & Ivery, T. (2015). Predictive Analytics in Marketing: How to Predict Customer Behavior, Improve Customer Experience, and Drive Business Results. John Wiley & Sons.
  9. Accenture. (2014). 2014 Global Consumer Pulse Research.
  10. Fassnacht, M., Fassnacht, S., & Fassnacht, M. (2013). Cross-channel customer engagement: The role of service delivery channels. Journal of Service Management, 24(1), 67-82.