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Open Access Journal Article

Corporate Strategy and Competitive Advantage

by Olivia Martin 1,*
1
Olivia Martin
*
Author to whom correspondence should be addressed.
IRBM  2020 2(1):8; https://doi.org/10.69610/j.irbm.20200414
Received: 21 February 2020 / Accepted: 13 March 2020 / Published Online: 14 April 2020
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Abstract

This paper explores the intricate relationship between corporate strategy and competitive advantage in the contemporary business landscape. It delves into the theoretical frameworks that guide strategic decision-making and examines how companies can leverage these strategies to gain a sustainable edge over their competitors. The analysis highlights the importance of market analysis, resource allocation, and organizational capabilities in shaping a company's competitive position. Furthermore, the paper discusses various strategic approaches, such as cost leadership, differentiation, and focus strategies, and their implications for competitive advantage. Additionally, the role of innovation, technology, and adaptation to market changes is emphasized to demonstrate how companies can continuously enhance their competitive posture. The study concludes by offering practical insights and recommendations for organizations seeking to cultivate and maintain a competitive advantage in dynamic markets.

Keywords: Corporate Strategy; Competitive Advantage; Market Analysis; Organizational Capabilities; Strategic Approaches.;
Copyright: © 2020 by Martin. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY) (Creative Commons Attribution 4.0 International License). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
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APA Style
Martin, O. (2020). Corporate Strategy and Competitive Advantage. International Review of Business & Management, 2(1), 8. doi:10.69610/j.irbm.20200414
ACS Style
Martin, O. Corporate Strategy and Competitive Advantage. International Review of Business & Management, 2020, 2, 8. doi:10.69610/j.irbm.20200414
AMA Style
Martin O. Corporate Strategy and Competitive Advantage. International Review of Business & Management; 2020, 2(1):8. doi:10.69610/j.irbm.20200414
Chicago/Turabian Style
Martin, Olivia 2020. "Corporate Strategy and Competitive Advantage" International Review of Business & Management 2, no.1:8. doi:10.69610/j.irbm.20200414

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ACS Style
Martin, O. Corporate Strategy and Competitive Advantage. International Review of Business & Management, 2020, 2, 8. doi:10.69610/j.irbm.20200414
AMA Style
Martin O. Corporate Strategy and Competitive Advantage. International Review of Business & Management; 2020, 2(1):8. doi:10.69610/j.irbm.20200414
Chicago/Turabian Style
Martin, Olivia 2020. "Corporate Strategy and Competitive Advantage" International Review of Business & Management 2, no.1:8. doi:10.69610/j.irbm.20200414
APA style
Martin, O. (2020). Corporate Strategy and Competitive Advantage. International Review of Business & Management, 2(1), 8. doi:10.69610/j.irbm.20200414

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