Open Access
Journal Article
Global Business Expansion Strategies
by
Daniel Anderson
IRBM 2021 3(1):20; 10.69610/j.irbm.20210615 - 15 June 2021
Abstract
Abstract This paper explores the multifaceted strategies employed by businesses aiming to expand their operations globally. It delves into the challenges and opportunities associated with international expansion, emphasizing the importance of cultural sensitivity, market research, and strategic planning. The study examines various approaches, including market penetration, produ
[...] Read more
Abstract This paper explores the multifaceted strategies employed by businesses aiming to expand their operations globally. It delves into the challenges and opportunities associated with international expansion, emphasizing the importance of cultural sensitivity, market research, and strategic planning. The study examines various approaches, including market penetration, product adaptation, and strategic partnerships, and assesses their effectiveness in achieving successful global business expansion. Additionally, the paper discusses the role of technology and digitalization in shaping contemporary global business strategies, highlighting the significance of leveraging data analytics and e-commerce platforms. Through a comprehensive analysis of case studies from diverse industries, the paper provides insights into the best practices and potential pitfalls in executing a global business expansion strategy.